Competence and Experience – these two elements have been the basis of our company since we started as a supplier to the plastic industry.
Friedrich Schleich founded the company in 1935. The now famous Schleich figurines first came to life in the 1950's.
At that time we started to concentrate on the development, production and marketing of comic figurines. And they are still popular and well known: The Smurfs, Snoopy, The Muppet Show characters and many many more.
Friedrich Schleich founded the company in 1935.
Since the early 1980's we added animal figurines to our range of products and consequently extended this area. The animal play worlds created over the years are a true reflection of nature on a smaller scale. Spanning from the lost world of the dinosaurs to domestic and wild animals of present times. Meanwhile, and starting in 2003, Knights, the Wild West theme and Elves have also been added to the popular Schleich Play Worlds.
Today the majority of Schleich is owned by the European Private-Equity-Investors HgCapital. Other shareholders are the company's two Managing Directors.
The design of the Schleich products and the creation of the required tools are done in house, thus enabling us to control the initial vital steps of creating a new product. The production itself takes place at the company`s German headquarters and in a number of production facilities in foreign countries. Our products are marketed world wide.