After last year‘s great success, in 2011 we invited our resellers to take part in our international marketing initiative once again. This year's theme was: “Who's your Hero?”.

Every entrant received a free decoration package which s/he could use todecorate his/her shop window in September, along with the new hero figurines. Based on the photos that the resellers sent in of their creatively trimmed shop windows, the international Schleich judging panel selected the international winner at the end of the year. The grand prize announced was a journey for 2 to Thailand including an elephant ride. 

We invited our retailers to take part in our first worldwide marketing initiative and decorate their display window with Schleich materials in September. The grand prize at stake was a trip to Africa for two persons.

End customers had a great opportunity to obtain an exclusive Schleich product: when they purchased a Wild Life airplance, they received a voucher for a limited special edition figure with zebra stripes.