85 years of Schleich | September 2020

Once upon a time, long ago …

Why is it raining confetti in the steppes? Why are T-rexes and giraffes wearing party hats? There can only be one reason: It’s Schleich’s birthday! Friedrich Schleich founded the company in 1935. Back then, our figures looked very different: velvet-covered dolls made of wire and wood. They weren’t as refined as our products today, but kids still had just as much fun with them. Then, in 1957, the animals arrived. The first steppe and sea dwellers took up residence with Schleich. They were so popular that since the 1980s animal figures have been the heart of our family. We’re also constantly expanding the family with new playworlds. Schleich – a global company with local roots!

Zoom horselcub
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte

Birthday greetings from our golden lion

A truly special guest paid us a visit for our birthday. The king of the animals dressed up in his finest attire. Our golden anniversary lion with glistening mane is a symbol of the pride and dignity with which we look back on the last 85 years. The six colorful brushstrokes are a nod to our lovingly painted figures and represent the six franchised playworlds in the Schleich portfolio.

An animal-tastic makeover – Schleich then and now

Our king of the animals has changed a lot between 1953 and today, as you can see from the pictures below. Over time, our figure designs have become increasingly realistic and detailed. Which figure do you like best?

Zoom horselcub 1953-1960
Schleich Geschichte 1978-1990
Schleich Geschichte 1995-1996
Schleich Geschichte 1996-2005
Schleich Geschichte 2006-2007
Schleich Geschichte 2007-2014
Schleich Geschichte 2014-2017
Schleich Geschichte 2017-2020

How your Schleich figure is made

Accompany our little heroes, from sloths to stegosauruses, on their journey from birth through to becoming unique, finished figures.

What would a birthday party be without cake? But a birthday cake needs more than just a bit of icing. Our decorating tips will have kids beaming with joy.

Seit 85 Jahren erobern Schleich Figuren die Welt

Schwäbisch Gmünd, April 2020. Seit stolzen 85 Jahren erobern Schleich Figuren die Welt. Was 1935 im beschaulichen Schwäbisch Gmünd begann, hat sich zu einer internationalen Erfolgsgeschichte entwickelt – Schleich ist heute führender Anbieter von detailgetreuen Figuren und hochwertigen Spielsets. Zum Jubiläum können sich Kinder und Sammler über eine eigens entwickelte Variante des klassischen Schleich Löwen freuen. Dieser ist in limitierter Auflage ab August im Handel erhältlich.


Pressemitteilung als PDF
Das Jubiläumsprodukt: Der goldene Löwe
Friedrich Schleich
Erste Wild Life Figuren
Kinder mit Schleich Figuren

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