We will notify you via email when the stock item is back available.
Our Brand
Learn more about our Brand, Mission, Vision, Product DNA, our new logo and much more
Our Mission
A schleich® toy in a child‘s hand is an invitation into stories still unwritten. And we can‘t wait to hear the stories you‘ll tell!
What do we stand for?
Our brand values reflect the natural curiosity of kids...they‘re the down-to-our-toes principles guiding everything we do.
Get inspired by our new brand video here
Our Vision
Whether you gallop, fly, or swim, it helps to know where you wanna go. Our Vision keeps us moving in the right direction, while still giving us plenty of room to roam.
Our new logo
Just like our characters, our new logo is meant to be playful. Simple, fresh and modern...and bubbling with possibility.
Check out our new look and feel!
Our Brand Values
Our toys believe the bestest stories are full of imagination, free of silly grown-up limitations, and powered by kids’ unbridled curiosity. Our toys want schleich® to be just as magical, just as childlike, just as inquisitive.
And we couldn‘t agree more! Which is why our new brand values are:
What if? Why not? And then…
What if?
We provide the sparks that ignites the storyteller in all of us.
Why not?
We are champions of free play - no scripts, no limits, no rules.
And then …
There are always more stories to be told.
The story of us
Here and now
2022
Becoming a global love brand:
Our new logos are playful, fun, and tell a story
2016
Your schleich® characters need a place to play! In 2016, we launch our six playworlds, each with playsets to create spaces for your stories to come alive!
2012
An enchanting tale:
Elves and unicorns join the schleich® cast of characters with the launch of the new BAYALA® play world.
1990
It‘s a jungle out there:
New figurines in our „World of Nature“, „World of History“ and „World of Phantasie“ expand the portfolio.
1960
Singin‘ the blues:
schleich® gains global recognition for the first Smurfs™ Collection.
1950
Bend it like Friedrich: We introduce our first flexible plastic figurines.
1935
A grown-up kid with a dream:
Friedrich Schleich founds the company, and our story begins
Hungry to learn more? Have a look into our catalog.
