85 years Schleich

Our history

2020 is a very special year for us! So we’d like to take you on a journey back to where it all began. Schleich is named after Friedrich Schleich, who founded the company in 1935. Originally, the company was based in Stuttgart and sold velvet-covered dolls made of wire and wood. The first animal figures came in 1957, and then in 1965 the world-famous blue Smurfs™. In the 1980s, we began producing animal figures, which have been our core business ever since. Schleich – a global company with local roots!

Zoom horselcub
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte

Anniversary figurine

In 2020, we’re releasing a very special lion for a very special year, marking 85 years since Schleich’s founding. Our golden anniversary lion with glistening mane is a symbol of the pride and dignity with which we look back on the last 85 years. The six colourful brushstrokes are a nod to our lovingly painted figures and represent our six playworlds.

Figurines then and now

Year after year, we try to make our products even more realistic so that every child can learn about the world of nature in the greatest possible detail. Here you can see the evolution of our lion from 1953 until now.

Zoom horselcub 1953-1960
Schleich Geschichte 1978-1990
Schleich Geschichte 1995-1996
Schleich Geschichte 1996-2005
Schleich Geschichte 2006-2007
Schleich Geschichte 2007-2014
Schleich Geschichte 2014-2017
Schleich Geschichte 2017-2020

Discover the world of Schleich!

Immerse yourself in the history of our company and explore the development process of our high-quality and unique Schleich figurines - from the first draft to the finished product.

Schleich birthday cake decoration

No children’s birthday party would be complete without a cake! With our decorating tips, you can create one that kids are guaranteed to absolutely love!

Seit 85 Jahren erobern Schleich Figuren die Welt

Schwäbisch Gmünd, April 2020. Seit stolzen 85 Jahren erobern Schleich Figuren die Welt. Was 1935 im beschaulichen Schwäbisch Gmünd begann, hat sich zu einer internationalen Erfolgsgeschichte entwickelt – Schleich ist heute führender Anbieter von detailgetreuen Figuren und hochwertigen Spielsets. Zum Jubiläum können sich Kinder und Sammler über eine eigens entwickelte Variante des klassischen Schleich Löwen freuen. Dieser ist in limitierter Auflage ab August im Handel erhältlich.


Pressemitteilung als PDF
Das Jubiläumsprodukt: Der goldene Löwe
Friedrich Schleich
Erste Wild Life Figuren
Kinder mit Schleich Figuren