2020 is a very special year for us! So we’d like to take you on a journey back to where it all began. Schleich is named after Friedrich Schleich, who founded the company in 1935. Originally, the company was based in Stuttgart and sold velvet-covered dolls made of wire and wood. The first animal figures came in 1957, and then in 1965 the world-famous blue Smurfs™. In the 1980s, we began producing animal figures, which have been our core business ever since. Schleich – a global company with local roots!