Everything’s possible in our universe of play

Through play, children can learn about their concrete environment and the unique world of nature. It’s valuable for them to look away from two-dimensional pictures on paper and screens and to hold something in their hands, so that they can discover and experience the world around them with more than just sight. Their natural environment can offer a framework for an imaginary world where meow-meows and bow-wows share a home as if it were the most natural thing in the world. As children get older, they start to call bow-wows dogs. But they still take the same pleasure in play, and it remains a source of learning at all ages.

Having things arranged as they are in nature ensures a healthy grounding in reality, but that arrangement can and should be disrupted by children’s imaginations. It’s important for the development of their creativity and imagination that the stables in North Germany don’t remain the exclusive preserve of calves, pigs, and geese. Penguins and sloths can also make friends with the farm animals and be openly accepted in their midst. Children develop an abstract awareness that this unique combination will rarely occur in reality, but deliberately put that fact to one side and learn to be open to new things. This encourages them to think freely and develop their own individual personality, even as the focus remains squarely on fun. Because we’re aware of these values, we take great care when designing our animals, pouring our hearts and souls into them so as to create unique bonds that will last a lifetime and that will remind grown-ups of their carefree, untroubled childhood even decades later.