Once upon a time, schleich® hired a Chief Storytelling Officer!
Just in the Saint Nick of time for the 2021 holidays, schleich® welcomed its new Chief Storytelling Officer, Marcello! With more than 10 years of play experience, Marcello's wild imagination and passion for make-believe helped him secure this role of a lifetime. Marcello's primary objective as CSO is to inspire kids (and adults!) to build their imaginations through storytelling and play. Imagination is what we need to build a better future, and our CSO is leading the way!
STORYTELLERS WANTED!
When schleich® set out to find a Chief Storytelling Officer, kids from around the country submitted their best material and "resumes" to the exciting casting call that promised one special kid a $10,000 prize and the role of a lifetime!
CALLING ALL STORYTELLERS TO FAO SCHWARZ!
Check out this wild recap of the unbelievable stories that emerged during our live Chief Storytelling Casting Call at FAO Schwarz in NYC!
AND THE WINNER IS...
Check out some of the nearly 150 CSO auditions we reviewed, and be there for the moment Marcello got the big news!
