Once upon a time, Schleich® hired a Chief Storytelling Officer!

Just in the Saint Nick of time for the holidays, Schleich welcomes its new Chief Storytelling Officer, Marcello! With 8 years of play experience, Marcello's wild imagination and passion for make-believe helped him secure this role of a lifetime. Marcello's primary objective as CSO is to inspire kids (and grown kids!) to build their imaginations through storytelling and play. Imagination is what we need to build a better future, and our CSO is leading the way! As Marcello says, kids need to “play today to change the world tomorrow!” We invite you to take a closer look at the important work Marcello and friends are doing this holiday! Parents can learn how to empower kids to change the world this holiday season. Kids get to see their holiday wishes come true! According to Marcello, “it’s a win-win!”!

A MERRY IMPORTANT MESSAGE

Marcello has a must-see message for parents before they start shopping this holiday. But don't worry, you got this, grown-ups!

VIRTUAL WISHLIST WORKSHOP

Watch Chief Storytelling Officer, Marcello, coach his Schleich characters and introduce the THREE S's of a perfect wish list in this virtual workshop for kids everywhere!

HOLIDAY PITCH REVIEW

Want to get everything on your list this holiday? Don't forget the story! Marcello reviews a few kids' wish list pitches and provides helpful pointers.

STORIES THAT WILL CHANGE THE WORLD

Visit and subscribe to Schleich's YouTube Channel for even more exclusive Chief Storytelling Officer videos being released throughout the month of December!

Hey kids!

Want Marcello to feature your wish list in one of his videos? He’s helping kids just like you add a sprinkle of magic to your holiday wishes with “The Three S’s” – spirit, style, storytelling.

Ask your grown-ups to email your Schleich wish list to Marcello at cso@schleich-s.com. Your wish list could be picked for a special mention in Marcello’s next video! Storytelling helps holiday wishes come true…what are you waiting for?!

SHOP FROM THE CSO'S OWN WISHLIST

  1. 6-Piece Wild Animal Bundle
    6-Piece Wild Animal Bundle
    77397
    $29.99
    Out of Stock
  2. Advent Calendar Horse Club 2021
    Advent Calendar Horse Club 2021
    98270
    Special Price $23.99 Regular Price $34.99
    Out of Stock
  3. Shadow T-Rex
    Shadow T-Rex
    72169
    $24.99
  4. Volcano Expedition Base Camp
    Volcano Expedition Base Camp
    42564
    $129.99
  5. Animal rescue helicopter
    Animal rescue helicopter
    42476
    $29.99
  6. Riding school with riders and horses
    Riding school with riders and horses
    42389
    $89.99
  7. Farm World starter set
    Farm World starter set
    42385
    $19.99
  8. Mobile vet with Hanoverian foal
    Mobile vet with Hanoverian foal
    42370
    $49.99
    Out of Stock
  9. Pick up with horse box
    Pick up with horse box
    42346
    $69.99

STORYTELLERS WANTED!

When Schleich set out to find a Chief Storytelling Officer, kids from around the country submitted their

best material and "resumes" to the exciting casting call that promised one special kid a $10,000 prize and the role of a lifetime!

 

CALLING ALL STORYTELLERS TO FAO SCHWARZ!

Check out this wild recap of the unbelievable stories that emerged during our live Chief Storytelling Casting Call at FAO Schwarz in NYC!

AND THE WINNER IS...

Check out some of the nearly 150 CSO auditions we reviewed, and be there for the moment Marcello got the big news!