Chronicle

The company, founded in 1935, is one of the largest toy manufacturers in Germany and is an international leading supplier of figures. The famous figures and games from Schleich are sold in more than 50 countries and can be found in children’s rooms around the world.

The history of the company starts with Friedrich Schleich, an entrepreneurial tinkerer from Swabia.



In the post-war era he sold his first toy: “Jopo”, a mass-produced, bendable doll. The company grew quickly and, in the 1950’s, produced additional figures in various materials. In 1955, Schleich purchased a license from Walt DisneyTM for the popular characters “Bambi” and “Pluto”. And many other plastic figures made famous through television in the 1970’s contributed to the increasing variety of products.

Only two years later, the first series of miniature animals were created out of PVC: a sea lion family, an elephant and a kangaroo. In the 1980’s, the company started to manufacture their own high-quality, realistic and hand-painted animal figures, which are the heart of the company to this day.

Today the portfolio takes the needs of children in various developmental stages into consideration:



along with the realistic animal themes in Farm World and Wild Life for children between three and eight years, dinosaurs and the horse club cover the need for role play for children from five to twelve years.

And those who like to play with fantasy subjects and mystical worlds will have plenty of room for imagination with toys such as bayala® and Eldrador®. Licensed products from movies and TV round off the selection and are a treat for grownup fans and collectors as well.

Today, Schleich has more than half of their sales outside of their core market in Germany. Since 2014, the European holding company Adrian has held a majority interest in the company. Other shareholders are the management team of the managing directors Dirk Engehausen (CEO), Erich Schefold (CFO) and Karl von Bodelschwingh (COO).

Even today, each new figure is designed together with experts, manufactured with a love of detail and are still painted by hand.