Privacy settings

Strictly necessary services

Strictly necessary services are essential for the operation of our site and can therefore not be deactivated. They include:

  • Session

  • Google Maps

  • Trusted Shops

  • IP localization (anonymous)

  • Privacy settings

  • Cookies

Analytics services

Help us to produce anonymised analytics and statistics on the performance and usage of our website/apps. The data we collect is crucial for identifying possible problems so that we can continuously improve the experience for users.

  • Webtrekk

  • GoogleTags

  • Awin

Personalisation services

Create a more personal, relevant user experience by personalising/customising content for you based on your previous visits, page views and purchases.

  • Sovendus

  • Nosto

Social media services

Allow you to “like”, recommend or share our content with friends and acquaintances on social media.

  • Facebook

Dirk Engehausen (CEO)

Dirk Engehausen was previously a naval officer before starting his career at LEGO GmbH in 1994. After holding positions in sales and marketing, he became Managing Director for Central and Southern Europe since 2004. In 2012, he advanced to become the company’s Head of European Operations and thus became a member of the LEGO Group’s corporate management team. After a foray into the consumer goods sector as the Sales Director at Tchibo GmbH, he returned to the toy sector as CEO of the Schleich Group in early 2015.

In his current position, Dirk is primarily responsible for the marketing, strategic business development, North American sales, HR, quality management, technology, master data and project & innovation management departments.