Privacy settings

Strictly necessary services

Strictly necessary services are essential for the operation of our site and can therefore not be deactivated. They include:

  • Session

  • Google Maps

  • Trusted Shops

  • IP localization (anonymous)

  • Privacy settings

  • Cookies

Analytics services

Help us to produce anonymised analytics and statistics on the performance and usage of our website/apps. The data we collect is crucial for identifying possible problems so that we can continuously improve the experience for users.

  • Webtrekk

  • GoogleTags

  • Awin

Personalisation services

Create a more personal, relevant user experience by personalising/customising content for you based on your previous visits, page views and purchases.

  • Sovendus

  • Nosto

Social media services

Allow you to “like”, recommend or share our content with friends and acquaintances on social media.

  • Facebook

Media Enquiry


Schleich GmbH
Helena Seppelfricke
Phone: +49 162 296 1290

Helena Seppelfricke

Press contacts

North America

Schleich USA, Inc.
Phone: +1 888 269-0826

Great Britain

Michele Bates
Evolution PR Ltd.
Phone: +44 1327 227 010


Schleich France S.A.R.L
T: +33 478 636 115


Schleich Iberia S.L.
T: +34 934 449 628

Press Releases

Partners Group to acquire German toy maker Schleich

Munich, Germany; Baar-Zug, Switzerland; 9 July 2019 Partners Group, the global private markets investment manager, has agreed to acquire a majority equity stake on behalf of its clients in one of Germany's largest toy manufacturers, Schleich from Ardian, a global investment company.

Press Release as PDF document
Image: Girl and Boy playing with Schleich figurines

Schleich's Horse Club Gallops into Summer with New Figurines and Playsets, a Debut App, Membership Club, In-Store Activations and More!

CHARLOTTE, N.C., July 9, 2019 Horse-loving kids nationwide will soon "giddy up" for the newest offerings from Schleich's popular Horse Club, a fully immersive equestrian world featuring four diverse friends with a shared love of horses, created especially for girls ages 5-12. The lineup includes exquisitely detailed new figurines and playsets, Schleich's first-ever app, Horse Club Horse Adventure, a new membership club, in-store activations and more!

Press Release as PDF document
Image: Horse Club App

Schleich ‘Makes Tracks’ Across the U.S. with All-New Flagship Concept that Encourages Hands-On Play Experience

Charlotte, NC, April 25, 2019. Schleich, one of the world’s oldest toy companies and No. 1 figurine manufacturer worldwide, is thrilled to announce the expansion of its footprint across the U.S. with a new regional brand experience launching in select flagship toy stores nationwide. The latest shop is set to open at ABC & Toy Zone in Rochester, MN on Wednesday, May 1.

Press Release as PDF document
Image: Schleich Flagship store