Founded in 1935 by Friedrich Schleich in Schwäbisch Gmünd, Schleich is one of the biggest toy manufacturers in Germany today and the leading international provider of realistic animal figures. The design of the figures and play worlds, the manufacturing of the production tools and also the quality and safety tests are performed in Germany to this day. Production is carried out at the company’s headquarters in Schwäbisch Gmünd as well as other production sites abroad.
We as a company have made it our task to give children an understanding of animals and their natural habitats. With our detailed, authentic and hand-painted figures, children can gain valuable knowledge about the world of animals and learn about nature in a playful manner. This has turned into six different themed worlds with over 600 lovingly designed and high-quality individual figures which are specially designed to appeal to children in their different stages of development. The many different possibilities ensure long-lasting fun.
We are happy to tell children stories which allow the figures to become even more alive. For this purpose, we have systematically developed partnerships with companies from different areas. These include Universum KidsFilm GmbH, Blue Ocean Entertainment AG, Friedrich Oetinger GmbH, Schmidt Spiele GmbH, Ameet Verlag GmbH, John Toys GmbH, Theo Klein GmbH, Nestler GmbH and hama GmbH. Together, we transpose our themed worlds with the famous Schleich characters into books, magazines and games or into school supplies and audio books, thus making the figures come to live.
You can now buy the famous play figures and play sets in over 50 countries. Germany is one of our most lucrative markets, but we currently already generate more than half of our revenue outside of Germany. Further important markets include North America, the United Kingdom and France.
In 2018, we enjoyed a worldwide gross revenue of nearly 185 million euros and thus achieved growth of around 17 percent. In Germany we are ranked number seven among the leading toy manufacturers, with a market share of close to 3,5 percent and we are the number one manufacturer of play figures.