Join schleich® in celebrating the Power of Imagination!

Launched alongside the celebration of schleich®`s 85th anniversary, "Power of Imagination" is built on the idea that it can be challenging for grown-ups to perceive the rich, immersive depths of the experiences kids have when engaged in open-ended play.

Meet our Experts

Renowned toy photographer, Mitchel Wu

View a series of photographs that bring the rich stories of children during playtime to life.

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Contest winners

See our USA Power of Imagination finalists and winner!

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Open-ended play expert, Dr. Sandra Stone

Check in with our expert, Dr. Sandra Stone, to learn more about open-ended play.

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We are on a mission to bring kids’ imaginations to life! Check back frequently to see where and how our #powerofimagination campaign will pop up next!

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