Privacy Policy

(schleich advice on data protection, last updated 09-2012)

We take the protection of your private data seriously and wish you and your children to feel comfortable visiting our internet pages.

Information we collect and how we use it

Your personal data will only be stored if you provide these on your own initiative, for example in connection with a registration, a survey, a competition or in the performance of a contract.

Unless otherwise agreed by you (or, if necessary, your parent or guardian), the personal data collected will not be published by us, sold or otherwise passed on to third parties outside of Schleich GmbH. We only use these data in accordance with the specific purpose for which the data is collected. In addition, we assure you that your details will be treated confidentially in compliance with the law. Where you have submitted your data for the purpose of a sweepstake, contest or the like, we may also publish your name and city of residence in the winners' list, provided that in case of children below the age of 13, we will only publish to first name, the initial of the family name and the city of residence.


We use "cookies". Cookies are small text files which are currently used by thousands of websites in order to identify regular users. Cookies used at SCHLEICH do not contain any information about you, only an identification number which has no meaning outside of SCHLEICH's promo-tions. With the aid of these cookies we can analyse how users use our websites. We can then adapt the contents of our site precisely to the needs of our visitors. Additionally, the cookies also allow us to measure the effectiveness of a particular advert and, for example, make its placement dependent on the user's interests in terms of content.

Use of Non-personal Data

We also store certain non-personal data when you visit our SCHLEICH website. This limited information includes the browser type which you use and the operating system used by your computer. The SCHLEICH internet server also stores the number of visitors to our web pages, the number of pages visited and the amount of time you spend on our web pages. However, none of this data contains personal information about you. SCHLEICH knows neither your e-mail address nor other personal identification data, unless you communicate this to us.

Data Tracking:

Further, we-as most website operators are doing by now – use web analytics tools (tracking software) for the purpose of collecting statistical data about the use of our website and for optimizing the same. For example, we may use statistics regarding the screen resolution of our visitors to determine what size photographs we should display”. Namely, we use Webtrekk®, a web analytics tool operated by Webtrekk GmbH, Germany.

Schleich GmbH adheres to the following policy regarding collected data.

We will obtain your permission before implementing changes to the policy that make use of previously collected information.

What Information We Collect:

We will not collect personal information that may be used to identify any individual for web analytics purposes. The following anonymous data may be collected when you are visiting our website:

  • Request (File name of the requested file)
  • Browser Type and its Version (for example, Internet Explorer 6.0)
  • Browser language (for example, English)
  • Operating System
  • Browser Resolution
  • Screen Resolution
  • JavaScript Activated : ‘Yes’ or ‘No’
  • Java : ‘On’ or ‘Off’, Cookies : ‘On’ or ‘Off’
  • Color Depth
  • Referrer URL – shortened IP Address for geographical analysis to the City level
  • Timestamp
  • Links clicked on
  • E-Commerce information such as: Order Value, Products, Quantity, etc.,
  • Form Content: Free text fields such as Name, Email address, Account number and Phone Number are only tracked as ‘completed’ or ‘empty’; the actual values are not tracked.

Collection is done by the use of a pixel integrated into our website and/or cookies (see section on “Cookies” above). The data is transferred to Webtrekk GmbH solely for the purpose of statistical evaluation.

Opting Out of Data Tracking:

You can opt out of the collection of data via the aforementioned analytics tool at any time by clicking here. When you click the link, a cookie titled “webtrekkOptOut” will be placed on your computer. Please do not delete this cookie. Each time the cookie is deleted, you have to re-opt out for your data to remain excluded from use in the aforementioned web analytics tool.


We do not intentionally collect information from persons under the age of 13.

Access to Your Information

You may contact us with a request to access, update or delete any information we have about you. We will respond to your request in a prompt manner, however, before we are able to provide you with any information, correct any inaccuracies or delete any information, we may ask you to verify your identity.


Schleich GmbH assumes no responsibility for incorrect information and contents generated or disseminated by participants and/or third parties, in particular when using the e-card service and the wish list


SCHLEICH regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or SCHLEICH's treatment of personal information via email at schleich(at), phone at +49 (0) 7171 8001 0 or mail at:

Schleich GmbH
Am Limes 69
73527 Schwäbisch Gmünd

When we receive formal complaints, it is SCHLEICH's policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities to resolve any complaints regarding personal data that cannot be resolved between SCHLEICH and an individual.

Change of Privacy Policy

Please note that we reserve the right to change this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most such changes will be minor. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice on our website notifying users of the change.