Mitchel Wu | Bringing Imagination to Life

Mitchel Wu is a renowned toy photographer whose work has been commissioned by top toy companies, and featured by top media outlets. His unmistakable style and perspective crafts stories and captures the illusion of motion and emotion using static objects.

Check out these videos!

The Power of Imagination

Mitchel Wu, a photographer capturing ‘pure play’, talks about how much he enjoys watching kids use their imagination to create stories. He explains how he stages these stories into the realistic scenes he captures on film.

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The Power of Imagination | Similar Philosophies

Mitchel Wu, a toy photographer, describes why he enjoys working with schleich®. He shares a similar philosophy about the importance of imagination and storytelling.

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The Power of Imagination | Real Play

Mitchel Wu, a toy photographer, talks about how schleich® toys can lead to real play and imagination and how important that is for a child’s growth and development.

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Download your favorite Mitchel Wu image!

We want to challenge your kids to create photos that help bring to life these imaginative scenes, just like the ones we created for our #powerofimagination campaign with renowned toy photographer, Mitchel Wu.

T-Rex Tutor

"I feed this dinosaur because he's my friend. He helps me with my homework."


Backflip Bears

"Oh yeah, we do backflips...backflip bears...We do backflips all day...into space!"


Monster Fish

"The caveman was standing on a rock close to where the shark is...The shark was coming, and just came up and chomped his arm and pulled him in the water!"


Imaginations brought to life!

Snake Party

"They all love parties and the snake loves parties..."


Donkey Swing

"the donkey just climbed up, and he is wanting to go on the tire swing!"


T-Rex Green Force

"He has green force! He can pull up the land and use it like a weapon."

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