Children’s safety is non-negotiable!

Children need our protection, so making sure our playmates and the materials used to manufacture them are entirely safe is our top priority. Independent laboratories test whether they’re responsible enough to roam free in kids’ playrooms. Only after they’ve been approved can the play begin. The rigorous testing begins with the companies that supply our materials, to ensure that kids can play worry-free. Our products go above and beyond the requirements of the European toy safety directive 2009/48/EC, the European standard DIN EN 71, and the international toy standard ASTM F963-2008.

Our commitment to quality starts well before the choice of materials. So that lions can roar and dogs can bark, you first need an idea and an initial design, which takes a lot of love and dedicated planning. Often, the initial spark doesn’t come from us, but from the people whose opinion really counts: the kids themselves. Once we’ve come up with an idea, we work with examples from nature to develop some initial designs, both on computers and in the traditional form of wax models. That can take up to two months for more complex animals like dinosaurs, which shows how meticulously we work right from the initial design stages.

Once we’re satisfied with a model down to every tiniest hair or scale, it’s time for experts such as zoologists to cast a critical gaze. These experts help us by checking whether our initial design faithfully captures all the distinctive features of the species in question. Only when everyone is satisfied is our mission complete: namely, to create a replica of nature that combines love and passion with scientific knowledge, so that kids can have fun playing while simultaneously learning something about the world around them and the wonders of nature.

Schleich has been committed to the ICTI Ethical Toy Program since 14.05.2019. The ICTI Ethical Toy Program is recognized worldwide and includes audits of supplier sites and supporting suppliers in improving their facilities, processes and human resources management. 

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