Your Imagination in Lights

We invited kids to submit 60-second videos depicting stories inspired by imaginative playtime with Schleich figurines and playsets. We received hundreds of amazing video stories! The videos from the top ten finalists were posted on Schleich’s Instagram channel, and Schleich fans voted for their favorite video. The three videos that received the most votes were from 13 year old Addison from California, 7 year old JoJo from Maryland and 7 year old Paxton from Missouri. These three winners had their ideas brought to life by famed toy photographer, Mitchel Wu, and featured on the Schleich Times Square billboard on December 5th.


Did you miss the billboard unveiling event? Keep scrolling to watch the billbaord from Times Square.

The Winners' Entries

These are the top three videos that were brought to life on the Schleich Times Square billboard!

Want to Make Your Own Video?

Check Out the Links Below for Inspiration.

Famed Toy Photographer, Mitchel Wu

Mitchel Wu will bring the winners' ideas to life on Schleich’s Times Square billboard!

Want To Make A Schleich Story?

Schleich figurines have been inspiring imaginative play for 85 years. Click here to check out and order our top figurines under $10 and get started making your own story.

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