Your Imagination in Lights

We invited kids to submit 60-second videos depicting stories inspired by imaginative playtime with Schleich figurines and playsets. We received hundreds of amazing video stories! The videos from the top ten finalists were posted on Schleich’s Instagram channel, and Schleich fans voted for their favorite video. The three videos that received the most votes were from 7 year old Paxton from Missouri, 13 year old Addison from California and 7 year old JoJo from Maryland. These three winners will have their ideas brought to life by famed toy photographer, Mitchel Wu, and featured on the Schleich Times Square billboard this holiday season!


The Times Square Billboard, featuring all three winners, will debut on December 5th. Follow Schleich on Instagram and Facebook and sign up for the Schleich newsletter on our website for the latest contest updates, including details on a live-stream billboard unveiling event!

The Winners' Reactions

The winners were so excited to find out that their ideas will be brought to life on the Schleich Times Square billboard!

Want to Make Your Own Video?

Check Out the Links Below for Inspiration.

Famed Toy Photographer, Mitchel Wu

Mitchel Wu will bring the winners' ideas to life on Schleich’s Times Square billboard!

Want To Make A Schleich Story?

Schleich figurines have been inspiring imaginative play for 85 years. Click here to check out and order our top figurines under $10 and get started making your own story.