Join Us in Celebrating Schleich’s 85th Birthday

We are so excited to be celebrating Schleich’s 85th birthday in August of 2020! Keep scrolling for a little history on the Schleich brand, how to enter to win 85th birthday giveaways, to learn about the making of the 85th birthday golden lion and how you can join in the celebrations at our Flagship locations.

Schleich figures have been wowing the world for 85 years!

2020 is a very special year for Schleich! We’d like to take you on a journey back to where it all began. Schleich is named afer Friedrich Schleich, who founded the company in 1935. Originally, the company was based in Stutgart and sold velvet-covered dolls made of wire and wood. The first animal figurines were created in 1957. The world-famous blue Smurfs™ followed in 1965. In the 1980s, we began producing animal figurines, which have been our core business ever since.

Zoom horselcub
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte

Evolution of the Schleich Lion

Year after year, we try to make our products even more realistc so children can learn about the world of nature in the greatest possible detail.

Below you can see the evoluton of our lion from 1953 to 2020.

Zoom horselcub 1953-1960
Schleich Geschichte 1978-1990
Schleich Geschichte 1995-1996
Schleich Geschichte 1996-2005
Schleich Geschichte 2006-2007
Schleich Geschichte 2007-2014
Schleich Geschichte 2014-2017
Schleich Geschichte 2017-2020

85th Anniversary Golden Lion

In 2020, we’re releasing a very special lion for a very special year, marking 85 years since Schleich’s founding. Our limited edition 85th Anniversary Golden Lion with glistening mane is a symbol of the pride and dignity with which we look back on the last 85 years. The six colorful brushstrokes are a nod to our lovingly painted figurines and represent our six playworlds.

Who is Schleich?

Immerse yourself in the history of our company and explore the development process of our high-quality and unique Schleich figurines - from the first draft to the finished product.

Power of Imagination

Launched alongside the celebration of Schleich’s 85th anniversary, "Power of Imagination" is built on the idea that it can be challenging for grown-ups to perceive the rich experiences kids have when engaged in open-ended play. While adults might only see kids moving figurines around a play space, kids see a world where dinosaurs help with homework or bears do backflips into outer space.  We invite you to explore the power of imagination and see just how rich and fantastic a child’s imagination can be.

Stay in the Know

Want to be notified of 85th anniversary sales, contests and gifts with purchase available during the month of August? Then sign up for our newsletter by clicking HERE.

Join the 85th Anniversary Celebration at Our Flagship Stores During the Month of August

Schleich 85th Anniversary Photo Contest

Select Flagship stores are joining in the 85th anniversary celebration by decking out their giant figurines! We encourage you to visit these Flagship stores, take a photo with the giant Schleich animal and post on social media with #Happy85Schleich to be entered to win an 85th Anniversary prize pack from Schleich. Participating Flagships are as follows: ABC & Toy Zone, Buck's ACE Hardware (St. George, UT), HobbyTown (Knoxville, TN), King Arthur's Court, Learning Express (San Ramon, CA), Maziply Toys, Sir Troy's Toy Kingdom, Tiddlywinks Toys and Games, Tom's Toys, Who’s Toy House, Yankee Candle Villages in South Deerfield,MA and Williamsburg, VA.

We Know How to Throw a Party!

Select Flagship stores are joining in the 85th anniversary celebration by giving out Schleich balloons during the month of August and adding mini Schleich figurine gift toppers to their gift wrapping. Flagships that will be giving away balloons are as follows: Buck's ACE Hardware (St. George, UT), HobbyTown (Knoxville, TN), Learning Express (San Ramon, CA), Sir Troy's Toy Kingdom, Tiddlywinks Toys and Games and Who's Toy House. Flagships that will be adding mini Schleich figurine gift toppers to their gift wrapping are as follows: ABC & Toy Zone, Learning Express (San Ramon, CA), King Arthur's Court. Maziply, Sir Troy's Toy Kingdom, Tiddlywinks Toys and Games and Who's Toy House. Check out each store’s website or social media channels for details.

Schleich Toys Make the BEST Birthday Gifts!

Check out our gift finder page for curated lists of gift suggestions organized by age, interest and budget.

Share photos of how you are celebrating Schleich’s 85th anniversary using #Happy85Schleich!