Schleich’s 85th Birthday Celebration

We are celebrated Schleich’s 85th birthday in August of 2020! Keep scrolling for a little history on the Schleich brand, to learn about the making of the 85th birthday golden lion and more.

Schleich figures have been wowing the world for 85 years!

2020 is a very special year for Schleich! We’d like to take you on a journey back to where it all began. Schleich is named afer Friedrich Schleich, who founded the company in 1935. Originally, the company was based in Stutgart and sold velvet-covered dolls made of wire and wood. The first animal figurines were created in 1957. The world-famous blue Smurfs™ followed in 1965. In the 1980s, we began producing animal figurines, which have been our core business ever since.

Zoom horselcub
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte
Schleich Geschichte

Evolution of the Schleich Lion

Year after year, we try to make our products even more realistc so children can learn about the world of nature in the greatest possible detail.

Below you can see the evoluton of our lion from 1953 to 2020.

Zoom horselcub 1953-1960
Schleich Geschichte 1978-1990
Schleich Geschichte 1995-1996
Schleich Geschichte 1996-2005
Schleich Geschichte 2006-2007
Schleich Geschichte 2007-2014
Schleich Geschichte 2014-2017
Schleich Geschichte 2017-2020

85th Anniversary Golden Lion

In 2020, we released a very special lion for a very special year, marking 85 years since Schleich’s founding. Our limited edition 85th Anniversary Golden Lion with glistening mane is a symbol of the pride and dignity with which we look back on the last 85 years. The six colorful brushstrokes are a nod to our lovingly painted figurines and represent our six playworlds.

Who is Schleich?

Immerse yourself in the history of our company and explore the development process of our high-quality and unique Schleich figurines - from the first draft to the finished product.

Power of Imagination

Launched alongside the celebration of Schleich’s 85th anniversary, "Power of Imagination" is built on the idea that it can be challenging for grown-ups to perceive the rich experiences kids have when engaged in open-ended play. While adults might only see kids moving figurines around a play space, kids see a world where dinosaurs help with homework or bears do backflips into outer space.  We invite you to explore the power of imagination and see just how rich and fantastic a child’s imagination can be.

Stay in the Know

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Join the 85th Anniversary Celebration at Our Flagship Stores During the Month of August

Schleich Toys Make the BEST Birthday Gifts!

Check out our gift finder page for curated lists of gift suggestions organized by age, interest and budget.

Share photos of how you celebrated Schleich’s 85th anniversary using #Happy85Schleich!