Media Enquiry


Schleich GmbH
Helena Seppelfricke
Phone: +49 162 296 1290

Helena Seppelfricke

Press contacts

North America

Schleich USA, Inc.
Phone: +1 888 269-0826

Great Britain

Michele Bates
Evolution PR Ltd.
Phone: +44 1327 227 010


Schleich France S.A.R.L
T: +33 478 636 115


Schleich Iberia S.L.
T: +34 934 449 628

Press releases

  1. Revenue of Schleich GmbH Increases by Double Digits for the Sixth Year in a Row

    Schwäbisch Gmünd, Germany Jan. 28, 2020 Southern German toy manufacturer Schleich has increased its revenue in Germany by double digits for the sixth year in a row: in 2019, the Schleich Group achieved a gross revenue of over 200 million euros for the first time (compared to 183 million euros the previous year). At the same time, the company increased its share of the German toy market from 3.6 percent to 3.9 percent.


    1. Press release as PDF document

Schleich® Accelerates US Brand Expansion with More than 20 Flagship Retail Installations, Partnership with Toys"R"Us Adventure, Holiday Pop-up Shops and New E-Commerce Platform

CHARLOTTE, N.C.Oct. 16, 2019 SCHLEICH® (pronounced: sh-like), the world's leading manufacturer of toy figurines and playsets known for unparalleled quality and realism, continues the acceleration of its brand in the US with a series of retail-driven initiatives that illustrate the company's commitment to providing immersive, imaginative brand experiences for both retailers and consumers. On the heels of opening more than 20 flagship retail environments across the US in 2019, today SCHLEICH USA announces the experiential Schleich installation as part of the recently announced Toys"R"Us AdventureTM, the opening of an immersive retail environment at the FAO Schwarz flagship store on Fifth Avenue in New York City, four holiday-themed pop-ups at shopping malls across the US, and the launch of its own newly enhanced, immersive e-commerce platform for US customers.


  1. Press release as PDF document

Munich, Germany; Baar-Zug, Switzerland; 9 July 2019 Partners Group, the global private markets investment manager, has agreed to acquire a majority equity stake on behalf of its clients in one of Germany's largest toy manufacturers, Schleich from Ardian, a global investment company.


  1. Press release as PDF document
  2. Image: Girl and Boy playing with Schleich figurines

Schleich's Horse Club Gallops into Summer with New Figurines and Playsets, a Debut App, Membership Club, In-Store Activations and More!

CHARLOTTE, N.C., July 9, 2019 Horse-loving kids nationwide will soon "giddy up" for the newest offerings from Schleich's popular Horse Club, a fully immersive equestrian world featuring four diverse friends with a shared love of horses, created especially for girls ages 5-12. The lineup includes exquisitely detailed new figurines and playsets, Schleich's first-ever app, Horse Club Horse Adventure, a new membership club, in-store activations and more!

Press Release as PDF document
Image: Horse Club App

Schleich ‘Makes Tracks’ Across the U.S. with All-New Flagship Concept that Encourages Hands-On Play Experience

Charlotte, NC, April 25, 2019. Schleich, one of the world’s oldest toy companies and No. 1 figurine manufacturer worldwide, is thrilled to announce the expansion of its footprint across the U.S. with a new regional brand experience launching in select flagship toy stores nationwide. The latest shop is set to open at ABC & Toy Zone in Rochester, MN on Wednesday, May 1.

Press Release as PDF document
Image: Schleich Flagship store